It can be very beneficial to tie your book subject with current events. This is especially effective with press releases, blogs and online articles. These examples will show how this promotion works. Do you have an example of an article or press release which ties your book to a current event? If you have a topic related to your book that is in the news, contact me at nikki_leigh22939 at yahoo.com.
Review the posts on the site to see various examples of how other people used current events to promote their books.